Vidwan-ID : 236724



  • Dr Vasantha Shanmugam

  • Professor
  • Saveetha University
Publications 2012 - 2023

Publications

  • 249
    Journal Articles
  • 9
    Book Chapter
  • 3
    Book
  • 13
    Conference
    Proceedings
  • 6
    Review
  • 2
    Projects
  • 5
  • 6

Citations / H-Index

500 Citations
13 h-index
59 Citations

Altmetrics

13
5
4
83
1

Google Scholar

Co-author Network


Expertise

Business, Finance

The academic experience of 29 years, expertise in Behavioral Finance, and General Management, with the added merit of diploma in Diploma in Supply Chain Management. organized various Women empowerment Programs for the benefit of underprivileged sections which is evidenced from Patron’s grant of 1000 GBP received to organize Gender Workshop from The Association of Common Wealth Universities, London

Personal Information

Dr Vasantha Shanmugam

Female
School of Management studies,Department of MBA Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai
Chennai, Tamil Nadu, India - 600117


Experience

  • Professor

    School of Engineering

    Saveetha University

  • Professor

    Management Studies

    Vels Institute of Science, Technology and Advanced Studies (VISTAS)


Qualification

  • PHD

    Mother Teresa University


Honours and Awards

2021

BEST PROFESSOR AWARD

PUDUCHERRY ACADEMIC RESEARCHER ACADEMY

2019

Best Academician in Research

ESN PUBLICATION

2021

BEST PROFESSOR AWARD

PUDUCHERRY ACADEMIC RESEARCHER ACADEMY

2019

Best Academician in Research

ESN PUBLICATION

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Doctoral Theses Guided

2023

Assessing Determinants of Self-Service Technology Adoption and User Satisfaction for Payment of Electricity Bill

Rajesh Kannan, Vels Institute of Science Technology and Advanced Studies

2023

Effect of brand experience on green purchase intention with mediating role of brand love & brand satisfaction: A study from e-mobility users (e-scooters)

B. Charan, VISTAS

2023

Determinants of Shopping Enjoyment and its effect on Online Impulsive Buying

M. Ruby Evangeline, VISTAS

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2023

Assessing Determinants of Self-Service Technology Adoption and User Satisfaction for Payment of Electricity Bill

Rajesh Kannan, Vels Institute of Science Technology and Advanced Studies

2023

Effect of brand experience on green purchase intention with mediating role of brand love & brand satisfaction: A study from e-mobility users (e-scooters)

B. Charan, VISTAS

2023

Determinants of Shopping Enjoyment and its effect on Online Impulsive Buying

M. Ruby Evangeline, VISTAS

2023

HR Analytics in Human Capital Management Practices and its Effect on Organizational Performance

PVS Kiran, VISTAS

2022

Career Development Learning and Emotional Intelligence on Employability of the students,

Ms.Yasmeen Bano,, VISTAS

2022

INFLUENCE OF SOCIAL MEDIA USAGE, ELECTRONIC WORD OF MOUTH AND USER GENERATED CONTENT ON PURCHASE INTENTION

Ms. A. NAVITHA SULTHANA, VISTAS

2022

Determinants of Mobile Wallet Adoption and its Effect on Users’ Satisfaction,

P.sarika, VISTAS

2021

DETERMINANTS OF INDIVIDUAL INVESTORS’ INVESTMENT DECISION – THE CASE OF INDIAN NSE MARKET

ANGELIN S. KIRUBA, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2021

Determinants of Logistics Performance and Customer Service Quality on Customer Satisfaction with the mediating effect of IoT Usage,

Suresh, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2020

IMPACT OF OCCUPATIONAL STRESS ON JOB PERFORMANCE WITH THE MEDIATING EFFECT OF EMOTIONAL INTELLIGENCE AND RESILIENCE IN THE BANKING INDUSTRY

K.VINITA KUMARI, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2019

IMPACT OF MARKET STIMULI AND EXTERNAL STIMULATION PURCHASE DECISION OF CONSUMERS OF STEEL IN TAMILNADU

MR.N.RAGOTHAMAN, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2019

EFFECTIVENESS OF EMOTIONAL INTELLIGENCE ON THE JOB PERFORMANCE OF EMPLOYEES IN PUBLIC SECTOR STEEL INDUSTRIES WITH ORGANIZATIONAL INTERVENTIONS AS A MEDIATING VARIABLE

MANAS RANJAN RATH, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2019

EFFECT OF INFORMATION COMMUNICATION TECHNOLOGY ON USAGE OF ELECTRONIC PAYMENT SYSTEM AND USER SATISFACTION

K.VINITHA, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2018

E-CRM PRACTICES IN BANKING SERVICES AND CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO SELECTED PRIVATE SECTOR BANKS IN KERALA

JACOB JOJU, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2018

EFFECTIVENESS OF ONLINE LEARNING METHODS OFFERED BY EDUCATIONAL INSTITUTE- A LEARNER PERSPECTIVE

MS.MEENAKSHI THANJI, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2017

IMPACT OF MEDICAL ASTROLOGY IN MANAGING GYNECOLOGICAL DISORDERS AND THEIR PARIHARAS

SRI PRATHIYANGIRA SWAMY, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2017

FACTORS INFLUENCING WORK ENGAGEMENT PRACTICES AND ITS EFFECT ON TURNOVER INTENTION WITH REFERENCE TO IT SECTOR, CHENNAI

K.SANDHYA, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2017

DETERMINANTS OF DIVIDEND PAYOUT AND ITS IMPACT ON SHAREHOLDERS WEALTH-EVIDENCE FROM INDIAN INDUSTRIES

FACTORS INFLUENCING WORK ENGAGEMENT PRACTICES AND ITS EFFECT ON TURNOVER INTENTION WITH REFERENCE TO IT SECTOR, CHENNAI, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2017

INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON PURCHASE INTENTION OF PASSENGER CARS

MS. PRABHA KIRAN,, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2017

EFFECTIVENESS OF FINANCIAL INCLUSION ON BANKING SERVICES THROUGH INFORMATION AND COMMUNIATION TECHNOLOGY

M.BHUVANA, VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS)

2016

IMPACT OF EMPLOYER BRAND ON EMPLOYEE RETENTION – WITH SPECIAL REFERENCE TO IT INDUSTRY

KANCHANA VINOTH, VISTAS

2016

IMPACT OF PERCEIVED EXPERIENTIAL VALUE ON CUSTOMER LOYALTY OF TOUR AND TRAVEL WEBSITES

VETO DATTA, VISTAS

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Membership In Professional Bodies

2022

INTERNATIONAL SOCIETYNT FOR DEVELOPMENT AND SUSTAINABILITY

ASSOCIATE MEMBER

2022

INTERNATIONAL SOCIETYNT FOR DEVELOPMENT AND SUSTAINABILITY

ASSOCIATE MEMBER

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Membership In Committees

2022

INTERNATIONAL ASSOCIATION OF ACADEMIC PLUS CORPORATE FOR ANNUAL MEMBRSHIPE

MEMBER IN THE BOARD

2022

INTERNATIONAL ASSOCIATION OF ACADEMIC PLUS CORPORATE FOR ANNUAL MEMBRSHIPE

MEMBER IN THE BOARD

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Research Projects

STI Hub for technology enabled production and Marketing of value added agricultural products to enhance the livelihood of SC community in Thellar block,Tiruvanamalai district,Tamil nadu( DST/SEED/SCSP/STI/2022/937)

Funding Agency : DST

A study on lifestyle trends influencing processed food and impact on health among school going children - Tamil Nadu Department of Science and Technology

Funding Agency : TAMIL NADU STATE COUNCIL FOR SCIENCE AND TECHNOLOGY

STI Hub for technology enabled production and Marketing of value added agricultural products to enhance the livelihood of SC community in Thellar block,Tiruvanamalai district,Tamil nadu( DST/SEED/SCSP/STI/2022/937)

Funding Agency : DST

A study on lifestyle trends influencing processed food and impact on health among school going children - Tamil Nadu Department of Science and Technology

Funding Agency : TAMIL NADU STATE COUNCIL FOR SCIENCE AND TECHNOLOGY

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Patents




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